Content Creators

Your Expertise,
Your Voice, Your Approach.

Coaches, therapists, physicians, educators, authors, master practitioners, pastors, metaphysicians, elders, and those with lived experience — bring your work to the men in the Anchored community. You create. We carry the platform. 50% of Net Revenue, split evenly.

The Offer

A Platform Built for Builders

Anchored is a proprietary digital healing and development platform built on one conviction: Black men are not defined by what has been done to them — they are whole, capable, and deserving of spaces that reflect that wholeness back to them. Our content does not pathologize. It restores. If your work does the same, you belong here.

You Earn 50% of Net Revenue

You take home half of every dollar Anchored actually receives — after platform fees (Apple, Google, Stripe), refunds, and taxes. Paid monthly, in CAD, with a clear statement showing exactly how the math worked.

You Keep What's Yours

Your teachings, your books, your prior IP — all stay yours. You grant Anchored a licence to host your Module Series on the platform during the Term. Everything outside the platform — your speaking, your courses, your future work — is still yours to build with.

You Reach Men Already Listening

Your work meets a community of Black men actively seeking transformation — men who have already raised their hand. You skip the cold-start problem and step into an audience built over years of Becoming Institute programming and partnership.

You Don't Ship Alone

You get an editorial partner and cultural-integrity reviewer in your corner before anything reaches an end user. You bring the expertise, voice, and approach. We sharpen, never override. Modules are co-developed, never dictated.

You See Every Number

Each month you receive a clear statement — gross sales by platform, fees deducted, refunds, Net Revenue, your share, and cumulative totals. You also keep the right to audit our records once a year. No black box. No guessing.

You're In For the Long Haul

You're not a one-off contributor. A strong first Series opens the door to additional Series, sub-series, and collaborative work — plus a real relationship with the team and the community of men your work serves.

The Ten Topic Areas

Ten Doorways
Into a Black Man's Whole Life.

Anchored organizes its teachings around ten canonical Topic Areas — ten doorways into the inner life, body, and circumstances of a Black man. The teachings below are illustrative of what each area can hold. You may propose a full Topic, a defined sub-series within one, or bring teachings we haven't named yet.

01 Inner Wellness

Mental Health

  • Overcoming Depression
  • Stop Worrying — End the Anxiety Trap
  • It Didn't Start with You — Ending Intergenerational Trauma
  • How Do I Love Myself Completely
02 Systemic Stress

Racial Trauma

  • Racial Battle Fatigue — Surviving the Daily Grind
  • The John Henry Trap — When Pushing Through Breaks You
  • What the Body Remembers — Releasing Stored Harm
  • From Code-Switch to Whole Self
03 Identity

Manhood

  • Putting Down the Strong Black Man
  • The Permission to Feel
  • Rewriting the Scripts Written About Us
  • Soft Is Not Weak — Tenderness as Power
04 Belonging

Brotherhood

  • The Loneliness No One Talks About
  • How to Be Known by Other Men
  • Building a Circle That Holds You
  • Asking for Help Without Losing Face
05 Home & Lineage

Family

  • Healing the Father Wound
  • Breaking the Cycle Before It Reaches Your Children
  • Showing Up as a Present Father
  • Loving a Partner Without Losing Yourself
06 Economic Power

Wealth

  • Money Mindset — Unlearning Scarcity
  • Building the First $100K
  • From Hustle to Ownership
  • Legacy — What You Leave Behind
07 The Body

Body

  • Weathering — Why Your Body Is Aging Faster
  • The Prostate Conversation We Avoid
  • Heart, Pressure, Sugar — Taking Back the Numbers
  • Strength, Stillness, Sleep
08 Faith & Inner Life

Spirit

  • Faith Without Performance
  • Prayer, Meditation, Stillness — A Daily Practice
  • When Church Hurt Becomes Soul Wound
  • Reclaiming the Sacred in Black Manhood
09 Calling

Purpose

  • What Am I Here to Do?
  • Self-Worth Without the Receipts
  • Leading Yourself Before You Lead Anyone Else
  • From Surviving to Living on Purpose
10 Wisdom

Growth

  • The Story You Tell About Yourself
  • Mentorship — Receiving It, Giving It
  • Lifelong Learning as a Black Man
  • Carrying the Wisdom Forward
The Module Format

What You'll Build
One Module at a Time.

A Module Series is a connected set of four to ten short lessons grouped around a single Topic or sub-series. Each Module is a complete teaching unit with five components, delivered in sequence.

01

Module Title

A clear, evocative phrase that names the day's teaching — plain language, accessible to the lay listener.

02

Affirmation

One sentence the participant can carry through the day. Short, repeatable, grounded in the teaching.

03

Video Teaching

A 5–12 minute video. You teach directly to the camera, conversational in tone, applied — not abstract. 1080p minimum.

04

Task

A concrete practice, reflection, or exercise the participant does after watching. 5–30 minutes. Doable on their own.

05

Companion Text optional

A short written summary or excerpt (up to ~500 words), suitable for display alongside the video.

Within this format you retain full creative flexibility — voice, pacing, choice of examples, video length within range, use of visual aids, and whether to include Companion Text. Where the subject calls for it, alternative formats (live cohort sessions, audio-only, guided practice, or written lessons) can be agreed in writing.

Editorial Standards

How We Hold the Line
on Cultural Integrity.

Every Module on the Anchored platform meets these editorial standards. They are non-negotiable — not because they limit you, but because they protect the men we serve.

The Development Process

From Conversation to Publication

A collaborative six-stage process. The Institute brings editorial direction, cultural and clinical review, and platform expertise. You bring expertise, voice, and approach.

01

Apply & Connect

Submit your interest. We review every application personally and respond within two business days. If there is mutual fit, we schedule a discovery call.

02

Topic & Outline

We confirm in writing the Topic or sub-series you'll develop, along with a working list of Module titles — the arc your Series will walk participants through.

03

Outline Review

We provide editorial feedback on your outline, including alignment with the Anchored editorial standards. Up to three rounds of revision are available on any Module.

04

Pilot Module & Cultural-Integrity Review

You produce one complete pilot Module — video, affirmation, task, optional Companion Text. We respond with written cultural-integrity feedback within fifteen business days.

05

Remaining Modules

With editorial direction agreed in the pilot, you produce the remaining Modules in the Series. The Institute handles re-encoding, captions, and accessibility.

06

Publication & Revenue Share

Once approved, your Series publishes to the Anchored platform on a schedule agreed in writing. The 50% Revenue Share begins from First Publication. Monthly statements follow.

A Fair Exchange

What Each Side Brings
to the Table.

This is a revenue-share engagement — there is no upfront fee or production budget. You bear the cost of producing your Series to platform standards. In exchange, you keep ownership, get an audience, and earn 50% of every dollar earned.

You Bring
  • Your expertise, voice, and approach
  • A 4–10 Module Series at platform technical standards (1080p video, clean audio, English transcript)
  • A 250-word professional bio and a professional headshot
  • Confirmation of any relevant professional credentials and regulatory scope
  • Reasonable participation in launch marketing — social posts, podcast appearances, platform-launch communications
  • Original work — or properly licensed third-party material — with accurate citations
The Institute Brings
  • The Anchored platform — hosting, distribution, end-user accounts, payment processing, customer support
  • Editorial direction and cultural-integrity review aligned with the Anchored framework
  • Audience reach — a community of Black men actively seeking transformation
  • Marketing, promotion, featured placement, and launch communications
  • Technical adaptation — re-encoding, format conversion, closed captions, accessibility features
  • Monthly statements and on-time Revenue Share payments per Schedule B
  • An enduring partnership — not a one-time transaction
The Numbers, Plainly

How 50% Becomes a Cheque
in Your Account.

A worked example for clarity — actual amounts will vary by platform, pricing, and tax. Net Revenue is what the Institute actually receives after the App Store / Stripe takes their cut and HST is remitted to the CRA. Your 50% is paid on that net amount.

End User pays for the Module Series $19.99 CAD
HST collected, remitted to CRA (13%) – $2.30
Apple App Store fee (30%) – $5.31
Net Revenue received by the Institute $12.38
Your 50% Revenue Share $6.19
Institute retains $6.19
Monthly Reporting

Statement and payment within 30 days after the end of each calendar month.

Minimum Payout

$50 CAD. Smaller balances accrue and pay out the next month they cross the threshold.

Audit Right

You may audit our records once per twelve months. We cover your costs if an audit finds a >5% underpayment.

No Clawback

Refund or chargeback after the fact? Netted against your next statement. Never clawed back from you.

Term, Ownership & Exit

The Terms in Plain English.

You Keep What's Yours

You retain ownership of your Creator Materials — your prior books, teachings, expertise — and of the final Work Product. You grant the Institute an exclusive licence to host and distribute it on the Anchored platform during the Term. Nothing transfers ownership.

Initial Three-Year Term

The agreement runs for three years from First Publication of your Module Series, with automatic one-year renewals after that. Either party can give 60 days' written notice before the end of any term to choose not to renew.

Exclusivity, Scoped Narrowly

During the Term and for 12 months after, you do not publish the same Module Series — or a substantially similar derivative — on competing platforms. You remain free to keep selling and promoting your underlying books, courses, and speaking work, and to develop materially different new content on the same Topic for other platforms.

Clean Exit, Sell-Down Period

On termination, the Institute has 90 days to continue serving Series access to existing End Users, with Revenue Share continuing on that activity. After that, your Module Series is removed from the platform.

Apply

Creator Application

Tell us about your work, your voice, and how you imagine showing up on the Anchored platform.

About You
Your Practice
Your Module Series
Topic Areas (select all that fit your work)
Formats You're Strong In